RESEARCH

IS THERE A GENERIC MUSIC GENRE?

> Yes, There is a generic music genre. This generic music genre refers to the category of music that consists of a wide range of styles, sounds, and characteristics.

This term emphasizes a music genre that is broad and consists of unique characteristics also considered as “mainstream” and “popular”

Generic music genre consists of

• Pop music

•Rock music 

•Electronic music 

•The song *Romantic Homicide* by D4VD genre creates 

A unique neural experience, capturing the entanglement of human emotions.

•It combines the elements of emo, cloud rap, indie rock, and electronic music. 

•bed room pop

•Dream pop 

TYPES OF MUSIC VIDEOS

1: Performance-based

2: narrative based

3: conceptual based

1: Performance-based video features the artist/band/performance, throughout the whole video. 

This type of music video focuses on an artist’s live performance with fewer storylines.

These videos focus on;

> Showcase the artist's talent and energy.

> Create an experience for fans. 

>  to highlight the song’s emotional impact.

Example :

• “Queen” Bohemian Rhapsody

• “Nirvana” smells like teen spirit

2: Narrative-based video is a type of video to showcases a story or conveys a message through images or events. 

Type of storytelling: 

> Linear: start from begin has a middle part and then the end. (continues) 

> Non-linear: A noncontinuous way of showing a story often showing flashbacks first or the ending first and then showing the beginning of the story.

It consists of plots, characters, settings, and themes. 

Example:

• “Thriller” by Michael Jackson ( Linear) 

• “Bad Romance” by Lady Gaga (non-Linear) 

3: Conceptual-based video is a type of music video that has no structured narrative in which the lyrics might or might not match what is happening. 

>It focuses on conveying a specific idea or theme.

> it is abstract neither a performance nor concept 

Example: 

• “Alright” by Kendrick Lamar ( social justice/empowerment) 

• “Runaway” by Kanye West (guilt/redemption/personal growth).

WHAT ARE MUSIC VIDEOS?

music videos are short film or stories that are used to accompany a piece of music. These are produced for promotional or sometimes artistic purposes. These can be considered a form of visual art, dance, theater, and filmmaking.

> Evolution of music videos

• 1960s-70s: live performances

•1980s: thriller

•1990s-2000s: new technologies/styles 

•2010s: Social media/streaming